KeepCup introduces The Tasting Notes collection

The KeepCup Tasting Notes color series takes inspiration from the specialty coffee flavor wheel. The wheel is the most iconic resource in specialty coffee, the industry standard in flavor for over two decades. From the boldness of cocoa to fruity citrus flavors; Tasting Notes explores a world of unique, sometimes rare flavors and the bright colors of mother nature. Savor your favorite flavor with one of the 15 new KeepCup colors from the new Tasting Notes Color series.

KeepCups mission is to encourage the use of reusable cups.  They do this by delivering sustainably made products. Products that are fit for purpose in the context of a positive global campaign that strives to make a difference to how we think about convenience culture.

Through the widespread sales of KeepCup they want cafes to lift reuse rates to 40% reusables in the “to go” environment.  Implicit in this objective is the knowledge that brand in hand is the most effective way to drive reuse behavior.

About the founders

Together with her brother, the Australian Abigail Forsyth ran a coffee shop in Melbourne. The duo was amazed at how much waste they produced every day by pouring drinks in disposable cups. Convinced that there had to be an environmentally friendly solution, they developed the KeepCup reusable cup.

KeepCup encourages the use of reusable cups. Because throwing empty drink cups fits in with today’s convenience culture, but is totally against any form of sustainability. With its environmentally friendly alternative, KeepCup makes the difference.

“KeepCup is from Australia with love”

Since June 2009, more than 3 million KeepCups have been sold. Therefore KeepCup users have kept billions of disposable cups away from the landfill. KeepCups can now be found in 32 countries. Cheers, mate!

Discover all KeepCup cups selected by Hunting the Pretty.

KeepCup Facts:

1. KeepCup has printing, distribution and assembly hubs in the UK, US and Australia.
2. Over one year the KeepCup, when compared to disposable cups, reduces landfill by at least 99%.
3. Over one year the KeepCup, compared to disposable cups, reduces water use by up to 90%.
4. There is enough plastic in 20 disposable cups and lids to make a small KeepCup.
5. There is enough plastic in 20 disposable cups and lids to make a medium KeepCup.
6. Most products consist of only 5% of the raw materials and resources used to make them.
7. Most disposable cups are lined with polyethylene which makes them non-recyclable.
8. Over 500 billion disposable cups are manufactured globally every year.
9. Every year nearly four billion trees (35% of total trees) are used in paper industries around the world.
10. Disposable cups that are “compostable” require commercial composting to biodegrade.
11. Over a year, use of a KeepCup reduces greenhouse gas emissions by up to 92% compared to disposable cups.
12. KeepCups have been tested to 1.500 uses by our industrial designers. We estimate they will last at least three years.
13. Made from PP, LDPE and silicone KeepCup has low embodied energy in manufacture.
14. The KeepCup breaks even after 15 uses, including washing, when compared with a disposable cup.
15. Every minute over one million disposable cups are discarded to landfill.
16. KeepCups are designed and manufactured in Melbourne, Australia.
17. Half of the plastic used in the world today is for single use disposable items.
18. 98 tons of resources are used to make one ton of paper.
19. In the United States alone, 58 billion disposable cups are thrown out annually, with the majority ending up in landfill; that is, 158 disposable cups for every US inhabitant.
20. The 500 billion disposable cups used in the world each year placed end to end could circumnavigate the earth 1.360 times.
21. World paper use has exploded by 400% in the last 40 years. Now nearly 4 billion trees or 35% of the total trees chopped down are used in paper industries on every continent.
22. Globally, we go through about 300 million tons of paper each year. Most of that paper is made from virgin pulp.
23. Very little recycled paper is used to make disposable cups because of contamination concerns. Because most disposable cups are coated with plastic, both composting and recycling of disposable cups is uncommon.
24. Most of the world’s paper supply, in fact about 71%, still comes from diminishing forests, not tree farms or the recycling bin.
25. Urban rubbish has increased tenfold over the course of the twentieth century, from 92 to 1242 pounds of pure product waste per person per year. At this rate, we discard approximately 14.4 times our body weight in waste every year.
26. Taiwan discards 1.5 billion disposable cups annually. Landfill issues have given rise to new rules for establishments, to give discounts to all reusable cups. It is expected to produce a 30% reduction of disposable cup use annually, or 450 million cups, saving 110,000 trees and reducing carbon emissions by 15.000 metric tons.
27. The KeepCup compared to a disposable paper cup (including coffee) sees a: 36-47% reduction in global warming carbon emissions, 64-85% reduction in water use, 91-92% reduction in landfill waste annually.